Electronic gift cards, also called virtual gift cards, mobile gift cards, digital gift cards, e-gift cards, all refer to gift codes that are delivered using technology like smartphone applications, social media, SMS text, and email. Even though this brand new way of gifting is the chatter of the holiday season, comparatively a small number of buyers have used or sent digital gift cards to date. But that is about to alter.
As mobile payment transactions become the standard, folks will likely turn to digital gifting too.
So what must these newcomers watch for when making the leap from real to virtual cards? Beneath are few things buyers willing to gift card purchase need to know to have a positive e-gift card experience.
Misplaced e-gift cards are not misplaced
Physical gift cards can be bought quite in secret and are hard to replace if they get misplaced. But e-gift cards are poles apart. These cards are usually ordered online where the consumer enters a physical address, credit card number, email address, and perhaps even a telephone number before finishing the purchase. The recipient, who likely has to claim the code in some way, also ends up offering contact info. With all of these identifiers, e-gift cards are simple to track and restore if the recipient can’t find the OG notification.
A few e-gift cards just work online
Even though several e-gift cards can be used in shops, a few merchants limit e-gift card redemption to online purchases. Requirements such as this must be clearly stated on the restaurant or shop’s website.
You might have to follow up
Successful delivery implies that the technology worked, the post went on Facebook, the text message went through, the email got delivered, and so forth. Successful delivery does not imply that the recipient really got or saw the gift.
The correct address is significant
The e-gift card issuer’s obligation is met when digital delivery is successful, no matter whether or not you entered the contact info right.
Timing is everything
One of the key advantages of sending gift cards by electronic means is that the gift can be sent nearly right away and free of cost.
Regardless of a few potential issues with e-gift cards, people have experienced fast improvements over the past few years. Methods are sleeker than ever before and much of that is owed to smartphone technology.
Finally, people who are planning to sell gift cards electronically need to do a bit of research so that they make the most out of the trade.